Friday, December 7, 2012

The Benefits of Master Resale Rights


Master resale rights products are the bigger brother of private label rights. They carry the same benefits, in fact even more benefits once you learn the power of them, and they can dramatically affect your bottom line.

In this article you will understand how to leverage other people's time, effort, and knowledge by buying MRR products rather than just regular PLR products.

The benefits of master resale rights

Private label rights products only give you the rights for personal use and to resell them to customers. With MRR you actually give your customers the rights to resell the entire package to their customers. This adds another way for people to make money, which will ultimately give you visitors more incentive to buy from you. Increasing conversions will make you more money, even if your traffic stays the same.

Think of it this way. Your visitors come to your squeeze page, they sign up for a free course on building websites. On the thank you page you offer them a training course that normally sells for $179 for only $27 (this is a master resale rights product that you purchase). They purchase it because they know that they can learn from it and if they apply the tactics within that they will make money with it. They also know that because you are offering MRR they will also have the rights to sell it. So instead of the traditional affiliate program of making 50% or 75% from promoting a specific product, they can get 100%. It's just more incentive to purchase.

Is buying master resale rights necessary?

While it definitely has its advantages as mentioned above, it is not necessary to make a lot of money in internet marketing. Private label rights is usually sufficient for most people because you get the benefit of being able to edit any and all content of a product and be able to sell it to other people.

A strategy that I use that works well is this: Giveaway a quality PLR product for free to build a list. On the thank you page have a one-time offer for a high-quality PLR training course. Sell it for under $10. You'll now have a list of buyers that you can sell an even higher end PLR product to on the backend through email follow up messages. But now it gets fun. Offer your list (both freebies and paid) the opportunity to make money from you by referring people to your squeeze page. They will get paid 100% on the front end product and 50% of the backend. Your list will grow quickly and naturally without any additional work on your part, and you will be making money on the back end. Pretty cool huh?

The main component of this strategy is to generate traffic to your free offer and finding quality PLR and master resale rights products to promote. The first problem is solved with either paid or free options which thousands of books have been written on, but the second is an easy solution.

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