Most business or life coaches have a variety of products for sale. If you don't, now is the time to start. When looking at your coaching products you must think of a chess game as you create them... always thinking a few moves ahead. Products shouldn't be created arbitrarily, but thought out with purpose. The purpose being it's inclusion as part of a "system." This is a mindset that marketers and business people need to get used to thinking about.
Customers like systems. It creates the illusion of a whole product library that takes their problems from discovery to solutions. With a system, the customer needs no other resource to accomplish the goals they have set. It's an all-in-one presentation that also holds value. A system can be made up of CD's, DVD's, books, e-books, software, MP3 downloads and coaching time. You can demand a much higher price for a system because everything's included.
A system is part of a successful marketing funnel. Even small giveaways such as a free eBook can have links within it to lead visitors from product to product, smaller products growing gradually into larger ones until a system becomes the ultimate choice. Just the word 'system' sounds like an all inclusive training package that in the customer's mind, will provide all the necessary tools for them to accomplish whatever goals they have. Systems equal 'solutions' in the mind of your customers. they feel as if they need nothing else to attain their goals. You see this kind of marketing all the time, especially in television commercials. if the customer can get everything they need in one place, why would they look anywhere else?
A system is made up of possibly dozens of individual products.... each one being created, marketed and sold on its own. That's why you have to think ahead. For each new CD, book or DVD that you make, create it for a possible inclusion into a complete system down the road. You can make a fortune selling these info products one-by-one, and then put them all together into a complete system that becomes your flagship product... a calling card of your business. So, when making your products right now... think way ahead. Think about each of those products being part of a greater whole and how they can fit together in the future. With this mindset, you have set the future of your business success.
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